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Collection: As I Am

As I Am creates products specially designed for tightly coiled and curly hair, featuring rich formulas made with some of nature’s best organic ingredients.

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As I Am(3)

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Styling(2)

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As I Am(3)

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as i am double butter cream

Type: Styling

As I Am DoubleButter Cream 227g

Regular price £11.99

Sale price £11.99 Regular price

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/per

as i am curl clarity shampoo

Type: Shampoo

As I Am Classic Curl Clarity Shampoo 237ml

Regular price £9.99

Sale price £9.99 Regular price

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/per

kids curling gel

Type: Styling

As I Am Born Curly Argan Curl Defining Jelly 240ml

Regular price £8.99

Sale price £8.99 Regular price

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Your hair deserves the best, and we make it easy. We offer high-quality, natural products, must-have tools, and accessories to help you achieve healthy, beautiful hair no matter your hair type or budget.

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