{"title":"Haircare Essentials","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover the everyday essentials for healthier-looking hair. From gentle cleansing and deep hydration to repair and styling, this curated collection brings together the products you need to build a simple, effective haircare routine for every hair type.\u003c\/p\u003e","products":[{"product_id":"sofnfree-gel-activator-500ml","title":"Sofnfree  Gel Activator 500ml","description":"\u003cdiv class=\"woocommerce-tabs wc-tabs-wrapper woocommerce-tabs-layout-default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wc-tabs-content-wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv aria-labelledby=\"tab-title-description\" role=\"tabpanel\" id=\"tab-description\" class=\"woocommerce-Tabs-panel woocommerce-Tabs-panel--description panel entry-content wc-tab\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSofnfree Gel Activator enhances your curl and wave definition without a greasy look or feel. Use daily to maintain beautiful and natural looking curls, without greasy look or feel. These special emollients aid in establishing proper moisturisation in the hair. It gives you manageability for beautiful styling. \u003cspan class=\"a-list-item\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"related products\" data-mce-fragment=\"1\"\u003e\u003c\/section\u003e","brand":"Sofnfree","offers":[{"title":"500ml","offer_id":44215907385560,"sku":"SF114001","price":2.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6624\/6064\/files\/Sofn_free-Moisturizing-Shampoo-GEL-ACT_600x_crop_center_600x_36a8f292-a206-4932-94a6-a0c8926ea848.jpg?v=1744098761"},{"product_id":"cantu-avocado-hydrating-repair-leave-in","title":"Cantu Avocado Hydrating Leave-In Repair Cream 340g","description":"\u003cp\u003eCantu Avocado Hydrating Leave-In Repair Cream helps reduce split ends and smooths strands with its avocado oil-infused formula. This powerful cream helps reduce breakage and leaves hair feeling smooth and looking healthy. With just one lightweight application, you can expect beautiful, healthy hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eMade with pure Shea Butter and Avocado Oil to nourish and smooth strands. Cantu restores your authentic beauty with carefully curated formulas designed for curly, coily or wavy hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Cantu","offers":[{"title":"Default Title","offer_id":40325102174384,"sku":"CT105014","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6624\/6064\/files\/Cantu-Avacado-leave-in_fde0e7d8-bc11-4b0b-b4a0-f42fe2d406c2.jpg?v=1690626965"},{"product_id":"pomegranate-honey-leave-in-conditioner","title":"Mielle Pomegranate \u0026 Honey Leave-In Conditioner 355ml","description":"\u003cp data-mce-fragment=\"1\"\u003eMielle Organics Pomegranate \u0026amp; Honey Leave-In Conditioner is expertly formulated for dry, curly hair. Show off those beautiful, shiny, frizz-free coils and curls with this lightweight easy to use leave in conditioner that smells lush. Detangling the hair strand by strand, the babassu oil and citrus formula locks in moisture as it works, providing long-lasting hydration and protection. Good hair days are just one click away.\u003c\/p\u003e","brand":"Mielle Organics","offers":[{"title":"Default Title","offer_id":40331397071024,"sku":"MO109003","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6624\/6064\/files\/mielle-pom-leave-in-con-1000x1000.jpg?v=1744451801"},{"product_id":"curl-la-la-defining-curl-custard","title":"Aunt Jackie's Curl La La Defining Curl Custard 426g","description":"\u003cp\u003eKiss frizzy, hard-to-tame hair good-bye with Aunt Jackie's Curl La La. The mega-moisture humectants in Curl La La give long-lasting definition, shine and hydration to curls, coils and waves.  \u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDefine your signature look by adding a little or a lot. Whatever your style, rest assure that it will be well-moisturised and soft to the touch, without caking or flaking. Use the defining curl custard as often as needed on wet or dry hair.\u003c\/span\u003e \u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Aunt Jackie's Curls \u0026 Coils","offers":[{"title":"426g","offer_id":54203325383041,"sku":"AJ102005","price":8.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6624\/6064\/files\/Aunt-Jackie_Curl-la-la-1000x1000.jpg?v=1743801422"},{"product_id":"rosemary-mint-strengthening-hair-masque","title":"Mielle Rosemary Mint Strengthening Hair Masque 340g","description":"\u003cp\u003eProvide intense hydration to dry, stressed hair with this revitalising hair masque. If your hair needs extra care, incorporate Mielle’s Rosemary Mint Strengthening Hair Masque into your regimen. This nutrient-dense treatment delivers profound moisture and enhances hair strength. Formulated with natural and organic ingredients like rosemary, mentha oil, honey, and coconut oil, it supplies the essential nourishment your hair requires. Apply after cleansing with the rosemary mint strengthening shampoo, leave on for 15 to 20 minutes, then rinse thoroughly for resilient, healthy, and vibrant hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Mielle Organics","offers":[{"title":"340g","offer_id":54235548877185,"sku":"MO109007","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6624\/6064\/files\/MIELLE_ROSEMARY_MINT_HAIR_MASQUE_12OZ_1000x_fe7c835b-65da-406f-b9cf-ef6eaae7002a.jpg?v=1755794550"},{"product_id":"taliah-waajid-green-apple-and-aloe-apple-cider-conditioner-355ml","title":"Taliah Waajid Green Apple \u0026 Aloe Apple Cider Deep Conditioner 355ml","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eTaliah Waajid Green Apple \u0026amp; Aloe, Apple Cider Deep Conditioner Balances moisture in hair, nourishes, conditions and strengthens strands, adds shine and restores your scalp and hair back to its best pH. Helps to eliminate dry, frizzy hair, boosts hair elasticity and works great on colour treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Taliah Waajid","offers":[{"title":"Default Title","offer_id":42732820988120,"sku":"TW118009","price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6624\/6064\/products\/Apple-Cider-Deep-Conditioner-12oz_Front_1024x1024_2x-2.jpg?v=1649707024"},{"product_id":"miele-rosemary-mint-daily-styling-creme-278g","title":"Mielle Rosemary Mint Daily Styling Créme 240ml","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eMielle’s Rosemary Mint Daily Styling Creme is a double-duty gel cream made to help you achieve flawless styles and healthier hair! Made with certified organic ingredients, this custom formula moisturises and nourishes your hair without weighing it down. It also offers frizz protection and great hold for all your favourite styles! And if that’s not enough, it also smells amazing.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e  \u003c\/b\u003e\u003c\/p\u003e","brand":"Mielle Organics","offers":[{"title":"240ml","offer_id":54202455785857,"sku":"MO109011","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6624\/6064\/files\/Mielle_RM-Render_StylingCreme-A_1000x1000-2-2.jpg?v=1688908888"},{"product_id":"creme-of-nature-sulfate-free-moisture-shine-shampoo","title":"Creme of Nature Sulfate-Free Moisture \u0026 Shine Shampoo 354ml","description":"\u003cp data-mce-fragment=\"1\"\u003eCreme of Nature Sulfate-Free Moisture \u0026amp; Shine Shampoo nourishes, hydrates, and adds Exotic Shine™, while gently cleansing and detangling.\u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"benefits\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\n\u003cp data-mce-fragment=\"1\"\u003eNO Sulfates, NO Petrolatum, NO Mineral Oil, NO Drying Alcohol.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Creme of Nature","offers":[{"title":"Default Title","offer_id":43541747695832,"sku":"CN180101","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6624\/6064\/products\/creme-of-nature-shampoo-1000x1000.jpg?v=1669905669"},{"product_id":"camille-rose-coconut-water-leave-in-conditioner-240ml","title":"Camille Rose Coconut Water Leave-In Treatment 240ml","description":"\u003cp\u003eCamille Rose Coconut water Leave-In Treatment is a lightweight leave-in moisture treatment, enriched with the tropical benefits of coconut. Designed to detangle and prevent the formation of knots, the treatment leaves strands silky and smooth.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Camille Rose","offers":[{"title":"Default Title","offer_id":43832490819800,"sku":"CR104007","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6624\/6064\/files\/camille-rose-coconut-water-leave-in-1000x1000_7505c5b4-0d01-411f-9bd9-cfff51486c59.jpg?v=1687632156"},{"product_id":"faith-in-nature-aloe-vera-shampoo-400ml","title":"Faith In Nature Aloe Vera shampoo 400ml","description":"\u003cp data-mce-fragment=\"1\"\u003eExperience the luxuriously cleaning power of Faith In Nature Aloe Vera Shampoo. Formulated with carefully selected natural ingredients, this shampoo is cruelty-free and specifically designed to rejuvenate dry hair. Enjoy luscious locks with this salon-standard shampoo for normal hair.\u003c\/p\u003e","brand":"Faith in Nature","offers":[{"title":"Default Title","offer_id":43927427678424,"sku":"FN219102","price":5.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6624\/6064\/files\/Product_Listing_AV_S_400_RGB_1000x1000px.jpg?v=1692706801"},{"product_id":"eco-style-coconut-oil-473ml","title":"Eco Style Coconut Oil Styling Gel 473ml","description":"\u003cp data-mce-fragment=\"1\"\u003eEco Style Coconut Oil Gel provides superb moisture for all hair types, helping to reduce frizz while creating a fresh scent. 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Say goodbye to flyaways.\u003c\/p\u003e","brand":"Agor","offers":[{"title":"200ml","offer_id":54165104918913,"sku":"AG230102","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6624\/6064\/files\/Agor-Organic-Black-Castor-Oil-Hair-Mousse-1000x1000.jpg?v=1742996765"},{"product_id":"agor-organic-deep-treatment-cocktail-hair-mask-430ml","title":"Agor Organic Deep Treatment Cocktail Hair Mask 430ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAgor Organic Deep Treatment Cocktail Hair Mask is an intensive hair treatment mask that can be used in 4 different ways: as a Leave-in Conditioner, Conditioner, Rinse-out Hair Mask or Co-Wash. It locks moisture into the cuticle to ensure a luminous shine, nourish and condition hungry hair. Deliver intense and much needed nourishment to each individual hair strand from roots to tip.\u003c\/span\u003e\u003c\/p\u003e","brand":"Agor","offers":[{"title":"430ml","offer_id":54167178019201,"sku":"AG230106","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6624\/6064\/files\/Agor-Organic-Deep-Treatment-Cocktail-Hair-Mask-1000X1000.jpg?v=1742923029"},{"product_id":"agor-organic-hair-conditioner-500ml","title":"Agor Organic Hair Conditioner 500ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAgor organic hair conditioner is a luxurious conditioner with a light velvety texture. Restores moisture and detangles hair. Blended with nourishing organic Shea Nut Butter, Jojoba, Sunflower, Olive oil and other natural ingredients. It moisturises and makes hair more manageable. 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